The Rise of Multigenerational Travel
Smart destinations and hotels are tapping into the booming multigenerational travel trend. The Rise of Multigenerational Travel explores who’s booking, who’s paying, and why this growing market matters more than ever for reunion-friendly experiences.
Planning a reunion for every generation?
Some of What’s Inside
Multigenerational travel is booming, and it’s changing the way families plan and experience vacations together. From cruises and resorts to city adventures and celebration trips, families are looking for stress-free options that work for all ages—and travel brands are responding.
The Rise of Multigenerational Travel breaks down the latest research, including booking patterns, financial motivations and planning trends. It explains how grandparents are increasingly funding trips, how larger group sizes lead to higher per-trip revenue, and why flexibility and simplicity are key selling points.
The guide also outlines practical strategies for the hospitality industry, such as adapting room layouts, adding kid-focused programming, and creating multigenerational experiences that appeal to every generation. It’s an essential resource for anyone looking to tap into this powerful and profitable travel segment.
